Clear writing makes for a better user experience. Some ideas are as follows:

• Use appropriate heading levels
• Be informal (Write as if you were talking to a patron)
• Use consistent punctuation, capitalization, and spacing
  • Oxford commas
  • Single-space after periods
  • Capitalization
• Use lists
• Use imperatives
• Use common words
• Use friendly URLs

Refer to Springshare's Writing for the Web page for more useful tips.

Use active or illustrative words when naming guide pages. Tailoring the page names will increase its usability. Here is an example of how to use active words: