A detailed review of what businesses need to know about influencer strategies, social media and how digital communication works.

This issue of Reference Shelf explores evolving cyberlaw pertaining to such issues as data privacy, freedom of expression, intellectual property, e-commerce, and contract law. Free and open source software licensing raises questions regarding developer's liability and trade secrets. Recent advances in surveillance and tapping and in computerized voting technology have also raised many legal issues. The jurisdiction of cyberlaw--should the Internet be treated as a physical space?--is yet another layer. Issues of net neutrality are also considered.

"Selected from a diverse field of speakers and venues, this volume offers some of the most engaging American speeches of the year. Distinguished by its diversity, covering areas in politics, education, popular culture, as well as trending topics in the news, these speeches provide an interesting format to explore some of the year's most important stories."

We love to hate the 800-pound gorilla. Walmart and Amazon destroy communities and small businesses. Facebook turns us into addicts while putting our personal data at risk. From skeptical politicians like Bernie Sanders who, at a 2016 presidential campaign rally said, "If a bank is too big to fail, it is too big to exist," to millennials, only 42 percent of whom support capitalism, belief in big business is at an all-time low. But are big companies inherently evil? If business is so bad, why does it remain so integral to the basic functioning of America? Economist and bestselling author Tyler Cowen says our biggest problem is that we don't love business enough. In Big Business, Cowen puts forth an impassioned defense of corporations and their essential role in a balanced, productive, and progressive society. He dismantles common misconceptions and untangles conflicting intuitions. According to a 2016 Gallup survey, only 12 percent of Americans trust big business "quite a lot," and only 6 percent trust it "a great deal." Yet Americans as a group are remarkably willing to trust businesses, whether in the form of buying a new phone on the day of its release or simply showing up to work in the expectation they will be paid. Cowen illuminates the crucial role businesses play in spurring innovation, rewarding talent and hard work, and creating the bounty on which we've all come to depend.

The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.

Learn to speak in public without breaking a sweat! The Public Speaking Playbook, Second Edition, shows students how to prepare, practice, and present their public speeches with the highest level of confidence. With a focus on actively building skills, Teri Kwal Gamble and Michael W. Gamble coach students in the fundamentals of the public speaking process, using brief interactive learning modules that allow students to practice--and improve--their public speaking. The highly anticipated Second Editionof this bestselling text features a more inclusive playbook analogy, exposing students to additional arenas--for example, politics, music, and business--to hone their skills and improve their performance. As students master the skills, they are also encouraged to think critically about what it means to "play fair" in public speaking, with a focus on diversity, ethics, and civic engagement.

In today's globalized world of international contact and multicultural interaction, effective intercultural communication is increasingly a prerequisite for social harmony and organizational success. This handbook illustrates how the practical, problem-solving approach of applied linguistics can illuminate a range of issues that arise in real-life intercultural interaction. The editor has brought together experts from a range of social science disciplines, including psychology, applied linguistics, and anthropology, to describe, analyze, and where possible, propose solutions to language-related problems. This book presents theoretical and applied examinations of topics that have contemporary relevance in intercultural settings, including power, dominance, discrimination, social boundaries, taboos, conflict, and identity.

Fully updated for the thirteenth edition, the award-winning The Art of Public Speaking offers a time-tested approach that has made it the most widely used college textbook on its subject in the world.  Seamlessly coordinated with Connect, McGraw-Hill Education's pathbreaking online program, it supplies a proven set of teaching and learning tools that is without parallel among public speaking books.  For experienced instructors, The Art of Public Speaking presents a solid, fully customizable foundation and an abundance of teaching aids from which to choose, allowing for complete teaching flexibility in the course.  For novice instructors, its wisdom, steady hand, and unmatched ancillary package instill confidence and build success in the classroom from day one.

Emotions have long been neglected in media research, although their role is a vital ingredient in shaping our shared stories and the ways we engage with them. But emotions, as they circulate through the media, can also be divisive and exclusionary. Karin Wahl-Jorgensen makes the case for researching the role of emotions in mediated politics. Drawing on a series of studies, she explores the complex relationship between emotions, politics and media. The book includes analyses of how Facebook structures emotional reactions; the anger of Donald Trump; the use of personal storytelling in feminist Twitter hashtags; the role of emotionality in award-winning journalism; and the communities created by political fandoms. Essential reading for scholars and students, this important volume opens up new ways of thinking about and researching emotions, media and politics.

Greening Your Small Business is the definitive resource for those who want their small businesses to be cutting- edge, competitive, profitable, and eco-conscious. Filled with stories from small business owners of all stripes, Greening Your Small Business addresses every aspect of going green, from basics such as recycling, reducing waste, energy efficiency, and reducing the IT footprint, to more in-depth concerns such as green marketing and communications, green business travel, and green employee benefits.

A penetrating critique tracing how under-regulated trading between European and U.S. banks led to the 2008 financial crisis--with a prescription for preventing another meltdown There have been numerous books examining the 2008 financial crisis from either a U.S. or European perspective. Tamim Bayoumi is the first to explain how the Euro crisis and U.S. housing crash were, in fact, parasitically intertwined.   Starting in the 1980s, Bayoumi outlines the cumulative policy errors that undermined the stability of both the European and U.S. financial sectors, highlighting the catalytic role played by European mega banks that exploited lax regulation to expand into the U.S. market and financed unsustainable bubbles on both continents. U.S. banks increasingly sold sub-par loans to under-regulated European and U.S. shadow banks and, when the bubbles burst, the losses whipsawed back to the core of the European banking system. A much-needed, fresh look at the origins of the crisis, Bayoumi's analysis concludes that policy makers are ignorant of what still needs to be done both to complete the cleanup and to prevent future crises.

An eminent psychologist explains why dissent should be cherished, not feared We've decided by consensus that consensus is good. In In Defense of Troublemakers, psychologist Charlan Nemeth argues that this principle is completely wrong: left unchallenged, the majority opinion is often biased, unoriginal, or false. It leads planes and markets to crash, causes juries to convict innocent people, and can quite literally make people think blue is green. In the name of comity, we embrace stupidity. We can make better decisions by embracing dissent. Dissent forces us to question the status quo, consider more information, and engage in creative decision-making. From Twelve Angry Men to Edward Snowden, lone objectors who make people question their assumptions bring groups far closer to truth--regardless of whether they are right or wrong. Essential reading for anyone who works in groups, In Defense of Troublemakers will radically change the way you think, listen, and make decisions.